Wet wipes, including those used for cosmetic purposes, often end up in oceans and landfills, contributing to pollution. In 2017, European consumers used a staggering 68 billion wet wipes, which would be the equivalent of more than 511,000 tons of waste, reports the nonprofit organization Reloop Platform. Not surprisingly, this trend can be observed in most countries, according to a recent review published in “Environmental Challenges.”
The MakeUp Eraser emerged as a safer, more sustainable alternative to facial wipes, sponges, and other similar products. Elexsis McCarthy, the brand’s founder, realized back in 2008 that she could use a bathrobe soaked with water to take off her makeup. Five years later, she launched the Original MakeUp Remover, a soft cloth made from hypoallergenic materials. The first MakeUp Erasers were handmade by her grandmother. Today, McCarthy’s products are used by millions of customers from all around the world, the brand having been featured in Elle, Marie Claire, Vogue, Allure, and other popular magazines.
With sustainability in mind, you may be shocked to learn that a single MakeUp Eraser can replace up to 3,600 wet wipes, according to the official website. The line of products also includes machine washable makeup sponges and puffs designed to replace cotton rounds. These items are vegan, hypoallergenic, reusable, and eco-friendly, and they work with all skin types.
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